VARs are challenged to provide value to IT customers, stay on top of the latest technology, and keep their business profitable. To become a trusted advisor, you must offer state-of-the-art consultative services, provide value to earn recurring business, and expand your range of services to become a one-stop-shop for your client.
VARs have traditionally sold hardware and provided deployment, support and maintenance to add value on top of the OEMs. To stay relevant to customers, IT partners need to understand software, management, and cloud. So why move up the stack?
- Market Opportunity - Cloud is here to stay. Gartner says end user spend on cloud will be $210B+ by 2016. Cloud based deployment (XaaS) reduces traditional deployment services, but creates new opportunity for XaaS deployment, migration, support and upsell.
- Profitability - Software and services are higher margin businesses, and moving into these areas provide recurring revenue streams and higher customer lifetime value. Leveraging cloud consumption models reduce capex requirements.
- Value To Customer - As a trusted advisor, partners need to provide visibility and insights into a client's infrastructure and be proactive. IT teams need their “context” to be managed so that they can focus on “core” activity to drive their business.
Vistara participated at Avnet's VSPEX Assembly Line at the EMC Executive Briefing Center last week. Vistara is proud to be part of the VSPEX Ecosystem and of Avnet and EMC's initiative to enable partner organizations to discover, develop, and deliver VSPEX programs in an ever more productive and sustainable manner. Vistara offers partners a flexible IT operations management solution that provides "choice" as they manage heterogeneous client infrastructure and a platform to build a scalable managed service practice.
Whether it's providing a self-service platform for end users, managing your customers' IT environment, or building and reselling cloud services, Vistara can help you evolve to sustain more predictable, managed growth and map your path up the stack to become the "trusted advisor" to your customers.